The History of the Pilot Watch Part Four: Longines and Lindbergh #monochromewatches
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The History of the Pilot Watch Part Four: Longines and Lindbergh #monochromewatches





The History of the Pilot Watch Part Four: Longines and Lindbergh - Monochrome Watches

Recreating the ubiquitous association between Longines and aviation that existed at the close of the 1920s requires a dash of H.G. Wells’ time travel and an active imagination, maybe even some psychotherapy. When psychologists use a word association test, they ask you to name the first word that comes to mind. For example, when I hear the word ocean, I think of the Caribbean. Common pairings, however, emerge when they are a part of the cultural lingo: hear Volkswagen/think Beetle; hear Babe Ruth/think home run; hear Caesar/think Rome – you get the idea. So what comes to mind when you hear Longines? Aviation? If so, some might think you need to get your head examined, but there was a time when Longines was the ready answer.

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